6 Under the Radar Beauty Brands You’ve Got to Try

When it comes to buzzy makeup brands, NARS, L’Oreal, and Make Up For Ever are a few that come to mind. In a market dominated by established brands, it’s nice to know there are some under the radar beauty brands out there. And even better, worth knowing — and worth adding to your beauty arsenal!

If you love trying out new beauty products like me, here are 6 beauty lines that you probably haven’t heard of.

ColourPop Cosmetics

colour pop

The Los Angeles-based brand ColourPop is a relative newcomer but has made a big impact. This brand has budget friendly price points and high quality products. With lipsticks and shadows for $5 and blushes for $8, you can have a new lip color for less than you’d pay for a latté. This is a great way to experiment with new colors without breaking the bank.

Product to Try: ColourPop Blush in Between The Sheets ($8)

W3ll People

If you only like using eco-friendly beauty products, this 100% natural and organic makeup brand is the one for you!

 Product to Try: Narcissist Foundation Stick ($40)

S.W Basics

 SW Basics Brooklyn

If you are looking for skincare line that uses few ingriedients without breaking tha bank—S.W Basis is what you need to buy. The Brooklyn based brand’s goal is to use as few ingredients as possible for a gentler skincare routine. They say “our products are effective, eay to use, and made for everyone” And I have to say I agree!! The best news: Target sells this brand now!

Product to Try: S.W. Basics Toner ($22)


RGB Nail Polishes
This brand is stocked everywhere from niche beauty sites to Net-a-Porter. RGB offers toxin-free nail polishes in a plethora of vivid shades. Better yet, the generous bottle will last you through several seasons’ worth of wardrobe changes.

Product to Try: RGB Nail Color in Moon ($18)

Frank Body

frank body
Frank Body is an Australian made coffee-based skincare line that helps problems ranging from cellulite to eczema to psoriasis.

Product to Try: The Original Coffee Scrub ($14.95)

Fig + Yarrow

Fig + Yarrow
This organic skincare line uses ingredients like minerals, oils, leaves and flowers in its full range of face, hair and body products.

Mary Stampoulos is a senior Communication major at Fairfield University in Connecticut. A self proclaimed beauty addict, Mary spends her days reading about how to contour like the Kardashians, attempting nail art, using an insane amount of lip balm, and perfecting her cat-eye. Among her many goals, Mary hopes one day she will be in charge of creating the names to nail polishes. Follow her on Instagram: @marystamp & Twitter: @marystamp13.
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